Builder Spotlight: Pulte Group

Get acquainted with this long-standing Heatilator-installing builder.

With the corporate tagline of “More Life Built In,” Pulte Group designs homes for the way people are living today. Their goal: exceeding homeowners’ expectations every step of the way.

“Our designs are very much influenced by what consumers tell us they need in a home,” says Mark Ash, Pulte Group’s National Director of Design. “We get input from consumers on all our new plans, which is why we call them Life Tested®. It’s a way of saying that we allow buyers to have personalized choices that allow them to get the most out of their new homes. We like to say: ‘We build it, but you make it feel like home.’”

Pulte Group is a long-standing Heatilator-installing builder, a partnership that Ash says is a result of more than Heatilator’s reputation and appearance. He’s also appreciative of Heatilator’s brand team, which he describes as “a great group of people who are responsive to our customers’ needs.”

“Fireplaces remain a popular feature with our consumers,” Ash reports. They’re most often used in gathering rooms, but are also installed outdoors and in owners’ suites. “In markets such as the Southwest, many consumers want outdoor fireplaces so they can extend the use of ‘outdoor rooms’ well into cooler months.” Several popular Heatilator models for the indoor/outdoor market are the Crave See-Through Gas Fireplace and the Twilight and Twilight II Gas Fireplace.

To Ash, a fireplace is a good financial decision, not just a lifestyle one. “Consumers understand that adding a fireplace to their home increases its resale value,” he says. “With resale value in mind, even someone who uses the fireplace only on special occasions will often still purchase one.”